Recent Changes

Sunday, September 8

  1. page GLEE! edited This is the page for the external audience/product exam. I would like to focus on glee's marketing …
    This is the page for the external audience/product exam. I would like to focus on glee's marketing campaign. Have a read, add any other articles you might find or any thoughts you might have.
    {GLEE.doc}
    גלי עונה 5 לצפייה ישירה GLEE
    For this, we could look at the implications of new marketing strategies for other media products on Television. We need to research if any other products have subsequently used this method of promotion - 'creating the hype' via social networking sites and other ways of exposing their stars to the public consciousness - I'm sure it will become commonplace if not already (facebook sites for most tv shows now...)
    We need to find specific details about placement (scheduling) of Glee in NZ to see how it is marketed. A TV3 programmer says the network delayed screening until after end of American Idol (TV2) and to follow American's top model (TV3) - to capture audience of that product - be good to see if we can get some actual information about this
    (view changes)

Monday, August 30

  1. page GLEE! edited ... We need to find specific details about placement (scheduling) of Glee in NZ to see how it is m…
    ...
    We need to find specific details about placement (scheduling) of Glee in NZ to see how it is marketed. A TV3 programmer says the network delayed screening until after end of American Idol (TV2) and to follow American's top model (TV3) - to capture audience of that product - be good to see if we can get some actual information about this
    {Glee banks on risky strategy.doc} {Glee audience sites.doc} {What makes Glee so special.doc} {MediaWorks TV.doc} {ep 1 and 2 questions.doc}
    -
    http://thingfo.com/blog/4-entries/10-cnn-glee-breaks-ground-with-innovative-
    marketing-strategy.html
    http://nymag.com/daily/entertainment/2009/09/glee_1.html
    http://www.tvweek.com/news/2009/04/glee_pilot_doubles_as_marketin.php
    http://www.invokemedia.com/glee-social-media-interactive-television/
    http://cellophane.thecword.com.au/2009/09/18/glee-marketing-class-101/
    http://www.tv.com/true-blood-vs.-glee-andndash-the-masters-of-marketing-and-
    promoting/webnews/97220.html
    http://www.b2cmarketinginsider.com/consumer-marketing/fox’s-glee-is-music-to
    -the-ears-of-advertisers-and-consumers-0100

    (view changes)
    4:20 pm

Sunday, August 29

  1. page GLEE! edited ... For this, we could look at the implications of new marketing strategies for other media produc…
    ...
    For this, we could look at the implications of new marketing strategies for other media products on Television. We need to research if any other products have subsequently used this method of promotion - 'creating the hype' via social networking sites and other ways of exposing their stars to the public consciousness - I'm sure it will become commonplace if not already (facebook sites for most tv shows now...)
    We need to find specific details about placement (scheduling) of Glee in NZ to see how it is marketed. A TV3 programmer says the network delayed screening until after end of American Idol (TV2) and to follow American's top model (TV3) - to capture audience of that product - be good to see if we can get some actual information about this
    ...
    so special.doc} {MediaWorks TV.doc} {ep 1 and 2 questions.doc}
    (view changes)
    2:15 pm
  2. 2:05 pm
  3. 2:03 pm
  4. page GLEE! edited ... {GLEE.doc} For this, we could look at the implications of new marketing strategies for other…
    ...
    {GLEE.doc}
    For this, we could look at the implications of new marketing strategies for other media products on Television. We need to research if any other products have subsequently used this method of promotion - 'creating the hype' via social networking sites and other ways of exposing their stars to the public consciousness - I'm sure it will become commonplace if not already (facebook sites for most tv shows now...)
    {GleeWe need to find specific details about placement (scheduling) of Glee in NZ to see how it is marketed. A TV3 programmer says the network delayed screening until after end of American Idol (TV2) and to follow American's top model (TV3) - to capture audience of that product - be good to see if we can get some actual information about this
    {Glee
    banks on
    ...
    audience sites.doc} {What makes Glee so special.doc}
    (view changes)
    1:35 pm
  5. page GLEE! edited ... {GLEE.doc} For this, we could look at the implications of new marketing strategies for other…
    ...
    {GLEE.doc}
    For this, we could look at the implications of new marketing strategies for other media products on Television. We need to research if any other products have subsequently used this method of promotion - 'creating the hype' via social networking sites and other ways of exposing their stars to the public consciousness - I'm sure it will become commonplace if not already (facebook sites for most tv shows now...)
    {Glee banks on risky strategy.doc} {Glee audience sites.doc}
    (view changes)
    1:30 pm
  6. 12:59 pm

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